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The collection also includes the Nike Cortez, one of the company’s first footwear releases, with “BEEN TRUE” written on the sockliner - underscoring Nike’s longstanding commitment to equality and expression. These innovations include a number of “firsts” introduced in the 2017 collection, including the first eight-color, HD rainbow Swoosh design (on the Nike Flyknit Racer) and the first rainbow VaporMax Air unit (on the NikeLab Air VaporMax Flyknit).
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The 2017 BETRUE footwear and apparel collection pairs the rainbow with other prominent symbols of Pride, including the color pink and the triangle, with Nike innovations and the encouraging message, RUN FIERCE, printed onto the shoes’ sock-liners The rainbow has and always will be incorporated into the BETRUE product in some way.” “ Sporting your rainbow in the gym or on a run became a way to feel like you belonged to something larger – you were connected to being ‘out’ or being an ally. “ The key for us was to create something that people could unite around to show their support for LGBTQ athletes,” says Robert Goman, LBGT Network Leader at Nike. United by a common mission to innovate for all athletes* and provide equal access to sport, these employees developed a plan to bring BETRUE to more people. To connect with the LGBTQ community in a personalized way, they made a few styles with NIKEiD in celebration of Pride month. She said she hopes she can take a trip to watch them play, perhaps in a few weeks.Nike celebrates the LGBTQ community with this year’s B E T R U E collection that supports inclusion on and off the field of play.īETRUE started in 2012 with a grassroots effort led by passionate Nike employees. Women’s National Team play the World Cup in France from home, while she undergoes rehab following surgery on her knee. But I think what’s important is to focus on understanding and helping others understand and maybe even ask questions at times, like, ‘Wait, why are we doing it this way?’”īird said she’s watching Rapinoe and the U.S. Obviously, we could do a whole article on why that is, and how that started and, yadda yadda yadda.
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“There’s so much in our world that when things are done just because they’ve always been done that way.
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She said she and her partner Megan Rapinoe talk often about shaking up the status quo. Nike “Be True” Adīird is enthusiastic about the video, which features her and her Seattle Storm teammates winning the 2018 WNBA championship, and its message. The “Be True” campaign also features Jordin Canada and Jewell Loyd alongside Griner and Bird. “The playing field won’t be level until all of us are equal,” adds Mosier in his voiceover. It’s really cool to have a mix there you are supporting others but others are also supporting you simultaneously.” “It was awesome to do it with people who are not only my teammates but my friends. “I’m just trying to continue to kind of normalize what what it is to be gay,” Bird told Outsports in a phone interview. I think that it can break down barriers and allow people to have conversations that maybe they wouldn’t otherwise have.” So when you combine those two together, identity with sport. “I believe that sport is a is a vehicle for social change and I think that visibility is also a very powerful tool for social change. “My platform is for inclusion and that’s why I’m a part of this campaign.” “It’s intended to celebrate the contributions and achievements of Nike athletes who are creating change, using sport as a platform,” Mosier told Outsports by phone. Nike matched those words with video of embattled Olympian Caster Semenya, running, and then looking straight into the camera in an extreme closeup, as if to reinforce, “everyone!”